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6 results for "ad"

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  1. espnW -- Super Bowl ads take sweet turn

    Kelley L. Carter

    With all those female viewers and their buying power in mind, commercials for this year's Super Bowl are taking a turn away from titillation and toward love and family.

    Story | Conversation | January 29, 2014
  2. espnW -- Green Bay Packers

    D'Arcy Maine

    Three more weeks without Aaron Rodgers? That prospect likely had Packers fans calling in sick this morning after they watched Seneca Wallace lose the battle of the backup QBs to the Bears on "Monday Night Football."

    Story | Conversation | November 05, 2013
  3. espnW -- Robin Herman says make 'Football Girl' a reality in anch...

    Robin Herman

    The FiOS "Football Girl" ad campaign tells an empowering story of an imaginary young female NFL broadcaster. It's long past time the major men's sports leagues turned that idea into a reality.

    Story | Conversation | October 11, 2013
  4. espnW -- Super Bowl ads play to women

    Kelley L. Carter

    This year ad agencies will use Super Bowl commercials to reach women, who are watching the game and using social media in ever-greater numbers.

    Story | Conversation | January 29, 2013
  5. Super Bowl XLV: The good, the bad and the Black Eyed Peas

    Melissa Jacobs

    Super Bowl XLV was another spectacular game. That's the good. But Super Bowl Sunday is also about the commercials, the music, and the broadcast team.

    Blog | Conversation | February 07, 2011
  6. Super Bowl XLV: The best and worst NFL endorsements

    Melissa Jacobs

    Nothing will be more dissected on Super Bowl Sunday than the commercials. While we wait and see what the ad agencies have in store, Melissa Jacobs looks at some of the great and not-so-great NFL endorsements.

    Blog | Conversation | February 01, 2011