The news that Tiger will miss the rest of the season adds serendipitous resonance to his new commercial.
Is Tiger tough enough to come back from knee surgery and win the Open this weekend? The haunting words of his late father echo through Nike's new ad, writes Eric Neel.
Eric Neel learned a few things while watching the Super Bowl.
Nike just released its first Kobe Bryant ad in over two years. It's a big risk. It's also brilliant, writes Eric Neel.
Tiger Woods' latest Nike ad makes you wonder: Is there any of the boy left in the man? You might even sympathize with him.
Page 2's Eric Neel goes ringside with the minds behind the new adidas commercial featuring Muhammad and Laila Ali.
Making fun of athletes in commercials is nothing new but Page 2's Eric Neel thinks you should give these guys a break.
Football commercials used to be sweet and innocent, a far from today's titillating eye-openers. Eric Neel wonders if it's evolution or devolution.
Sharpies are good, Hulk Hogan and Alf not so good. Page 2's Eric Neel recaps the highlights of the year in sports culture.
Page 2 rates the new basketball shoe ads for AI's "A6" and Tracy McGrady's "TMac2."
Page 2's Eric Neel examines the philosophy behind the United Way's series of commercials featuring NFL stars.