World Cup faces test of its brand value
Tim MartinIn a global economy hamstrung by recession, the World Cup faces a test of its advertising brand value , writes Tim Martin.
Story | Conversation | June 10, 2009Should there be ads on uniforms?
Scoop Jackson and Paul Lukas, Page 2Scoop Jackson and Paul Lukas debate whether or not ads on uniforms would bring the North American sports world to its knees.
Story | Conversation | June 09, 2009Life of Reilly
Rick Reilly, ESPN The MagazineFor the price of a bus token, you can see NBA hoops. Really.
Story | March 04, 2009Sports and Recession
Ishita Singh (with research by George Milkov)...a year for lower-tier teams, to Manchester United's $26.6 million a year deal with AIG. Because banking and insurance institutions have traditionally been the most common team sponsors, the infection of European...
Blog Entry | Conversation | February 13, 2009AIG ending sponsorship of Manchester United
ReutersInsurance giant American International Group will not renew its shirt sponsorship of world club soccer champions Manchester United and has already started cutting back costs in relation to the existing deal.
Story | Conversation | January 21, 2009Titans' strength lies in stability of coaching staff
Gregg Easterbrook, Special to Page 2Coaching stability and franchise continuity have helped the Titans become the NFL's lone undefeated team.
Story | Conversation | October 20, 2008Blatter seeks stricter rules for foreign owners
Sepp Blatter wants stricter rules on foreign ownership of European clubs which has left football exposed amid the economic downturn, the FIFA president said on Monday.
Story | Conversation | October 06, 2008THE WORLD'S GAME (ACCORDING TO US)
Austin Kelley...and very popular uniforms themselves. They look a little dated right now, though, because of the big "AIG" across the front. Two years ago, when United signed a record $100-million sponsorship deal with the...
Blog Entry | Conversation | September 17, 2008Real Salt Lake to to wear sponsor name across jersey
Associated PressReal Salt Lake will become the first team in a major American sports league to display a sponsor's name on the front of its jersey, signing a multimillion dollar deal with dietary supplement juice company XanGo.
Story | Conversation | November 16, 2006Man Utd sign shirt sponsorship deal with AIG
ReutersManchester United, English soccer's most famous club, announced a four-year shirt sponsorship deal with U.S. insurance company AIG Inc.
Story | Conversation | April 06, 2006EXPLORE RELATED TOPICS
TOP SEARCHES IN NOVEMBER
Bowl Projections tops ESPN.com searches in November. Did "aig" make the list?