Wade No. 1 in NBA jersey sales
Darren Rovell, ESPN.comThere might be a tight race for the NBA MVP award, but in the eyes of those buying the league's jerseys, Dwyane Wade is the clear winner.
Story | Conversation | April 14, 2006NBA laces up adidas for 11-year partnership
Darren Rovell, ESPN.comThe NBA and adidas have agreed to agree for the next 11 years about the league's official uniforms and apparel.
Story | Conversation | April 10, 2006Athletes who fell after much marketing hype
Darren Rovell, ESPN.comWith many American Olympians falling under the light of pre-Torino hype, Darren Rovell takes a look at some of the biggest marketing busts.
Story | Conversation | February 24, 2006Nike releases Kobe's signature shoe
Darren Rovell, ESPN.comEven though Kobe Bryant's rep has taken a hit, Nike is releasing his signature shoe.
Story | Conversation | December 22, 2005Jersey sales: Wade No. 1, A.I. No. 2, James No. 3
Darren Rovell, ESPN.comMiami Heat guard Dwyane Wade will top the league's best-selling jersey list when it is released Thursday.
Story | Conversation | December 14, 2005Stern sure players will comply with dress code
Darren Rovell, ESPN.comNBA commissioner David Stern is certain players will comply with new dress code.
Story | Conversation | October 18, 2005Shoe companies aligning with video games
Darren Rovell, ESPN.comNike and Reebok have signed partnership deals with popular video games to better market their products.
Story | Conversation | September 20, 2005Iverson agent Rose will also represent LeBron
Darren Rovell, ESPN.comPlayers union spokesman Dan Wasserman says the union did receive the official letter, specifying that James was choosing Rose to represent him in contract negotiations.
Story | Conversation | August 05, 2005Will high pick drive shoe sales?
Darren Rovell, ESPN.comAfter plenty of speculation, Sebastian Telfair's stock rose to Portland at No. 13. Will his shoe sales do the same?
Story | Conversation | March 24, 2005NBA gambles on poker deal
Darren Rovell, ESPN.comCaricatures of the NBA's biggest stars are now on playing cards, and the league's logo is on poker chips.
Story | Conversation | January 21, 2005Amazing hangtime
Darren Rovell, ESPN.comTheir namesake may be enjoying retirement, but Nike's Air Jordan shoes continue to defy expectations.
Story | Conversation | November 10, 2004Will high pick drive shoe sales?
Darren Rovell, ESPN.comAfter plenty of speculation, Sebastian Telfair's stock rose to Portland at No. 13. Will his shoe sales do the same?
Story | Conversation | June 24, 2004Adidas 1, Nike Mayfly tread on new ground
Darren Rovell, ESPN.comThe hottest new shoes, the Adidas 1 and the Nike Mayfly, will soon be worn by runners, not basketball players.
Story | Conversation | June 02, 2004Hoping to catch lightning in a bottle
Darren Rovell, ESPN.comTeams hoping to strike it rich by landing the No. 1 pick will need more than just the right lottery numbers.
Story | Conversation | May 26, 2004New-school rookies top NBA jersey sales
Darren Rovell, ESPN.comLeBron James and Carmelo Anthony landed a 1-2 punch in NBA jersey sales.
Story | Conversation | April 07, 2004EDITOR'S PICKS
Special Dime: Greatest shooting guards of all time
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