ESPN decides not to match Comcast's offer
Darren Rovell, ESPN.comThe NHL will be broadcast on OLN after Comcast offered a three-year deal worth more than $200 million for the broadcast rights. ESPN decided not to match the offer.
Story | Conversation | August 17, 2005Agassi signs adidas deal after long-term deal with Nike
Darren Rovell, ESPN.comAdidas announced on Monday that the company has signed Andre Agassi to a long-term partnership.
Story | Conversation | July 25, 2005Crosby: The 'Roethlisberger of the NHL'?
Darren Rovell, ESPN.comSidney Crosby isn't going to New York or L.A., but the 17-year-old phenom shouldn't have much trouble making a buck in Pittsburgh.
Story | Conversation | July 22, 2005The ultimate game of endorsement
Darren Rovell, ESPN.comGone are the days when advertising was relegated to the 30-second spot. Now movies are one long commercial.
Story | Conversation | June 29, 2004Coyotes' strike a real deal
Darren Rovell, ESPN.comUnlike most arena deals, the Phoenix Coyotes don't have to win a title to make theirs work.
Story | Conversation | December 23, 2003Nextel hopes 75 million fans embrace it
Darren Rovell, ESPN.comNextel can soon consummate its $700 million marriage to NASCAR. Clearly, there's a lot at stake.
Story | Conversation | December 05, 2003Adu could grow soccer's popularity and Nike's wallet
Darren Rovell, ESPN.comFor those who doubted Nike when the company signed Tiger Woods to a five-year, $40 million deal in 1996 or laughed at the absurdity of LeBron James' seven-year contract worth $100 million, try criticizing "Swoosh" executives for the signing of 14-year old
Story | Conversation | November 19, 2003James signs six-year marketing deal with Coca-Cola
Darren Rovell, ESPN.comLeBron James pumped millions more into his portfolio Thursady by signing a six-year contract with Coca-Cola that will pay him more than $2 million per year.
Story | Conversation | August 21, 2003Companies line up to be part of action
Darren Rovell, ESPN.comLittle League baseball walks a fine line with its sponsors, especially during World Series time.
Story | Conversation | August 19, 2003Indy not just about the '500' anymore
Darren Rovell, ESPN.comThe Brickyard 400 is now rivaling the Indy 500 and Daytona 500 in terms of sponsorship and revenue.
Story | Conversation | July 30, 2003NASCAR slowed by New York City traffic
Darren Rovell, ESPN.comAmerica's top stock car racing series wants to prove its popularity extends to the New York market.
Story | Conversation | March 28, 2003Fan billboards an idea ahead of its time
Darren Rovell, ESPN.comDonut company pays hoops fans to plaster its corporate logo on their foreheads during NCAA Tournament games.
Story | Conversation | March 21, 2003All hail the new queen
Darren Rovell, Special to Page 2Page 2's Darren Rovell writes that Jennie Finch has it all -- good looks and All-American attitude and something Anna K. doesn't: a winning record.
Story | Conversation | March 10, 2003America's Team still a financial dream
Darren Rovell, ESPN.comHow many more 5-11 seasons will it take to sink the Dallas Cowboys' moneymaking machine?
Story | Conversation | January 02, 2003Are the women ahead of the men?
Darren Rovell, ESPN.comIt's possible more fans will come through the turnstiles at the U.S. Open for the next two weeks hoping to catch a glimpse of the women rather than men.
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