The ultimate game of endorsement
Darren Rovell, ESPN.comGone are the days when advertising was relegated to the 30-second spot. Now movies are one long commercial.
Story | Conversation | June 29, 2004Adu could grow soccer's popularity and Nike's wallet
Darren Rovell, ESPN.comFor those who doubted Nike when the company signed Tiger Woods to a five-year, $40 million deal in 1996 or laughed at the absurdity of LeBron James' seven-year contract worth $100 million, try criticizing "Swoosh" executives for the signing of 14-year old
Story | Conversation | November 19, 2003America's Team still a financial dream
Darren Rovell, ESPN.comHow many more 5-11 seasons will it take to sink the Dallas Cowboys' moneymaking machine?
Story | Conversation | January 02, 2003Are the women ahead of the men?
Darren Rovell, ESPN.comIt's possible more fans will come through the turnstiles at the U.S. Open for the next two weeks hoping to catch a glimpse of the women rather than men.
Story | August 25, 2002The People's Open
Darren Rovell, ESPN.comYou can dream about being like Mike on the basketball court, but it's on the golf course where you really find out if you stack up with Tiger.
Story | Conversation | June 11, 2002TOP SEARCHES IN OCTOBER
NFL Expert Picks tops ESPN.com searches in October. Did "americas cup" make the list?
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