Rick Pitino has the "horses." In Russ Smith, Chane Behanan, Peyton Siva and Gorgui Dieng, he has the type of strong, athletic players that could take his Louisville Cardinals all the way to an NCAA championship.
As the owner of the vastly improved Houston Texans, Bob McNair knows there will be two or three events that will make or break his team's season.
The Breeders' Cup has so much going for it, it shouldn't be such a tough sell to the general public. But the general public needs to be given more of a reason to tune in.