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1 results for "bowl games"

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  1. College Football: Bowl games continue to shift sponsors and names...

    Ryan McGee

    The Champs Sports Bowl has undergone eight name changes in a 21-year period. How does it happen at this pace? Well, start with sponsors that ink only short-term deals, and the bowls themselves, desperate for anyone to come in and pay the bills.

    Blog | Conversation | October 22, 2010