With all those female viewers and their buying power in mind, commercials for this year's Super Bowl are taking a turn away from titillation and toward love and family.
With it beach flag football game and Justin Timberlake, DirecTV threw two of the best parties of the weekend on Saturday.
With Cee Lo Green and Goodie Mobb performing, the ESPN NEXT party was one of several Super Bowl parties that highlighted Friday night in New Orleans.
With Big Boi and Little Wayne performing, the EA Madden Bowl got the string of Super Bowl parties off to a scorching start.
Super Bowl weekend wouldn't be complete without some partying, and New Orleans knows how to do it up right. Here's a look at the places and faces making up the Super Bowl scene.
This year ad agencies will use Super Bowl commercials to reach women, who are watching the game and using social media in ever-greater numbers.
Killing time before the big game, or just in town to take in the atmosphere? Here are 10 must-see, must-eat, must-hear, must-stop attractions to get the most out of your stay in New Orleans.