Golden State Warriors point guard Stephen Curry, who has played in Nike shoes for his four-year NBA career, has signed with Under Armour, it was confirmed Tuesday morning.
Miami Heat guard Dwyane Wade will top the league's best-selling jersey list when it is released Thursday.
Caricatures of the NBA's biggest stars are now on playing cards, and the league's logo is on poker chips.
A year after Nike landed stars LeBron James and Carmelo Anthony, the shoe giant grabbed some bench.
The NBA has signed a licensing agreement for 30 of its players to appear on stamps overseas.
LeBron James and Carmelo Anthony's presence on the Dream Team is expected to boost jersey sales.
LeBron and Carmelo are cashing in big as the modern-day version of Magic and Bird.
LeBron James and Carmelo Anthony landed a 1-2 punch in NBA jersey sales.
LeBron James has a shoe; Carmelo Anthony doesn't. But both are proving to be big merchandising stars.
The jerseys of LeBron James and Carmelo Anthony rank 1-2 in individual NBA player jersey sales.
Darko Milicic could become this year's Yao Ming, but he'll have to prove himself worthy of any lucrative off-the-court paydays.
Kobe Bryant's chucking his adidas to sign with Nike in a deal that might rival Michael Jordan's pact with the Oregon-based company.
LeBron James and Carmelo Anthony, the marketing stars of the NBA Draft class of 2003, are raking in plenty of dough long before they even hit the professional hardwood.
Carmelo Anthony, projected to be among the top three picks in the draft on June 26, signed a shoe and apparel deal with Nike on Tuesday.