...the #18 Z-Line Designs/WWE Smackdown Toyota, celebrates after winning the NASCAR Nationwide Series O'Reilly Challenge at Texas Motor Speedway on November 7, 2009 in Fort Worth, Texas

...and a replica of the WWE world championship belt after winning the NASCAR Nationwide Series O'Reilly Challenge at Texas Motor Speedway on November 7, 2009 in Fort Worth, Texas. (Photo by Rusty Jarrett/Getty...

...and a replica of the WWE world championship belt after winning the NASCAR Nationwide Series O'Reilly Challenge at Texas Motor Speedway on November 7, 2009 in Fort Worth, Texas. (Photo by Rusty Jarrett/Getty...

Driver Kyle Busch holds a trophy belt from the WWE and stands with the O'Reilly Challenge trophy after winning the NASCAR Nationwide O'Reilly Challenge auto race at Texas Motor Speedway, on Saturday...

Driver Kyle Busch holds a trophy belt from the WWE and stands with the O'Reilly Challenge trophy after winning the NASCAR Nationwide O'Reilly Challenge auto race at Texas Motor Speedway, on Saturday...

...Line Designs/WWE Smackdown Toyota, celebrates on victory lane after winning the NASCAR Nationwide Series O'Reilly Challenge at Texas Motor Speedway on November 7, 2009 in Fort Worth, Texas

...a photo with her favorite driver, Matt Kenseth, after he took the pole for Saturdays O'Reilly Challenge NASCAR Nationwide Series auto race at Texas Motor Speedway in Fort Worth, Texas, Friday, Nov. 6, 2009...

Alex Ferguson called the decision not to award a penalty for this challenge the worst he's ever seen

...won 45-10. Oct 4, 2009; Cleveland, OH, USA; Cleveland Browns head coach Eric Mangini throws his challenge flag during the first quarter against Cincinnati Bengals at Cleveland Browns Stadium

...Nov. 11, 2001. Tiger Woods, paying his first visit to China, participated in an exhibition match facing challenges from top Asian professionals. (AP Photo/Vincent Yu

...Nov.11, 2001. Tiger Woods, paying his first visit to China, participated in an exhibition match facing challenges from top Asian professionals

August 7, 2009: Nike Global Challenge at Liberty High School in Hillsboro Oregon. Myck Kabongo of Canada drives up the floor against FMP...

...end -- or at least level off. But it only seems to be growing season after season. The challenge for resorts is to keep up with the expectations of a generation of jibbers. At some point...

Theo Walcott lies injured after Liam Ridgewell's challenge

Toulon's red line

TOULON, FRANCE - OCTOBER 15: Jonny Wilkinson (r) of Toulon during the Toulon v Saracens Amlin Challenge Cup Pool three match at the Stade Felix Mayol on October 15, 2009 in Toulon, France