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The Jumpman in us all
Darren Rovell, ESPN.comDarren Rovell maps out how the uber-effect of Michael Jordan comes full circle in the latest shoe campaign.
Story | Conversation | March 02, 2006The Jumpman in us all
Darren Rovell, ESPN.comDarren Rovell maps out how the uber-effect of Michael Jordan comes full circle in the latest campaign for Air Jordan XXI.
Story | Conversation | March 01, 2006Kobe's image adrift in negative 'stratosphere'
Darren Rovell, ESPN.comAfter his brush with the law, Kobe Bryant's image took a hit. Can he make a comeback in the marketing world?
Story | Conversation | October 18, 2005Madden game will be released at midnight
Darren Rovell, ESPN.comThe start of the NFL season might be a month away, but for thousands of sports video game fanatics across the country, their season opens this week with the launch of Madden '06.
Story | Conversation | August 08, 2005Wired, without the wire
Darren Rovell, ESPN.comWe've come a long way since ESPN.com debuted on April 1, 1995. What will the next 10 years bring?
Story | Conversation | March 29, 2005The art of negotiations
Darren Rovell, ESPN.comAs the countdown to the NHL lockout continues, the clock begins on the owners and players' resolve at the negotiating table.
Story | Conversation | September 14, 2004Everything has its price
Darren Rovell, ESPN.comJust about anything can be bought, from an at-bat in a minor league baseball game to your bobblehead given away at a game to a round of golf with Tiger Woods.
Story | Conversation | August 30, 2004The believers in Chimezie Kudu
Darren Rovell, Page 2Some people actually believed the Chimezie Kudu story. Check out what they had to say.
Story | Conversation | June 24, 2004Following the man in white
Darren Rovell, ESPN.comLeBron James didn't need the white suit to stand out Thursday night at the draft.
Story | Conversation | June 26, 2003All hail the new queen
Darren Rovell, Special to Page 2Page 2's Darren Rovell writes that Jennie Finch has it all -- good looks and All-American attitude and something Anna K. doesn't: a winning record.
Story | Conversation | March 10, 2003The master plan to market Yao Ming
Darren Rovell, ESPN.comYao Ming and his representatives have devised a formula to see just how good an endorsement opportunity might be.
Story | Conversation | December 17, 2002There's no passing the buck in sports
Darren Rovell, ESPN.comFans have yet to feel pinch of rising cost of security at sports arenas and stadiums.
Story | Conversation | September 10, 2002Former slugger Canseco will pitch his own book
Darren Rovell, ESPN.comWith publishers wary, Jose Canseco decides to self-publish his tell-all book about steroids in baseball.
Story | Conversation | September 04, 2002BCS remains imperfect, but lucrative system
Darren Rovell, ESPN.comNo playoff can guarantee the revenue college football enjoys now.
Story | Conversation | August 01, 2002Daly's marketers hoping moment sticks
Darren Rovell, ESPN.comJohn Daly made headlines by supergluing his wounded hand on golf course. Agent now eyes endorsement potential.
Story | Conversation | July 25, 2002TOP SEARCHES IN NOVEMBER
Bowl Projections tops ESPN.com searches in November. Did "chat" make the list?