Wade No. 1 in NBA jersey sales
Darren Rovell, ESPN.comThere might be a tight race for the NBA MVP award, but in the eyes of those buying the league's jerseys, Dwyane Wade is the clear winner.
Story | Conversation | April 14, 2006The Jumpman in us all
Darren Rovell, ESPN.comDarren Rovell maps out how the uber-effect of Michael Jordan comes full circle in the latest shoe campaign.
Story | Conversation | March 02, 2006The Jumpman in us all
Darren Rovell, ESPN.comDarren Rovell maps out how the uber-effect of Michael Jordan comes full circle in the latest campaign for Air Jordan XXI.
Story | Conversation | March 01, 2006Jersey sales: Wade No. 1, A.I. No. 2, James No. 3
Darren Rovell, ESPN.comMiami Heat guard Dwyane Wade will top the league's best-selling jersey list when it is released Thursday.
Story | Conversation | December 14, 2005Fancy Shaq footwear for 40 bucks
Darren Rovell, ESPN.comCan't spend a small fortune for sneakers? Darren Rovell says Shaquille O'Neal is there for you.
Story | Conversation | December 02, 2005James' likeness to appear on Bobby Labonte's car
Darren Rovell, ESPN.comLeBron James is going for a ride next Saturday night. The Cavaliers guard will Bobby Labonte's hood for the Sharpie 500 at the Bristol Motor Speedway.
Story | Conversation | August 16, 2005Iverson agent Rose will also represent LeBron
Darren Rovell, ESPN.comPlayers union spokesman Dan Wasserman says the union did receive the official letter, specifying that James was choosing Rose to represent him in contract negotiations.
Story | Conversation | August 05, 2005Have money, need consumers
Darren Rovell, ESPN.comShoe companies can no longer rely on top athletes to succesfully pitch a sneaker. Darren Rovell on the reshaping of selling shoes.
Story | Conversation | July 07, 2005LeBron fires agents, possibly in favor of friend
Darren Rovell, ESPN.comLeBron James has severed his relationship with Aaron and Eric Goodwin. High school friend Maverick Carter is said to be primed to take over as James' agent.
Story | Conversation | May 10, 2005Brady careful about what he endorses
Darren Rovell, ESPN.comTom Brady could far outearn every NFL player in endorsement money, but he chooses not to.
Story | Conversation | February 02, 2005Sources: Bubblicious to make Super pitch
Darren Rovell, ESPN.comSources told ESPN.com that Cadbury Adams, maker of Bubblicious, has purchased one of the remaining commercial spots for Sunday's Super Bowl in which Cleveland Cavaliers star LeBron James will appear.
Story | Conversation | February 02, 2005Lockout will test depth of owners' pockets
Darren Rovell, ESPN.comWill the NHL still have 30 teams after the lockout is settled? No one knows for sure.
Story | Conversation | February 01, 2005Bryant still on marketing bench
Darren Rovell, ESPN.comNike and other companies still reluctant to utilize Kobe Bryant to peddle their products.
Story | Conversation | December 14, 2004Bulls still winning off the court
Darren Rovell, ESPN.comSince losing Michael Jordan, the Chicago Bulls have been sports' greatest marketing success story.
Story | Conversation | December 02, 2004Stern's choice of tie says it all Sunday
Darren Rovell, ESPN.comThe Commissioner sent a message to the NBA on Sunday and it was Stern.
Story | Conversation | November 21, 2004EXPLORE RELATED TOPICS
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