Sometimes you get to know more than you'd expect from athletes you follow online, as shown by Lance Armstrong and Chad Ochocinco.
The Jock-o-sphere has been spinning wildly lately with fans who despise LeBron James still pouring a lot of energy into him, World Cup Internet traffic records and an iPad app for Ochocinco.
Ryan Corazza's been following scores of athletes, sports personalities and leagues -- and the fans who do the following -- on the Web and has come up with a list of social media winners and losers from 2009.
Besides his main job as the Cavaliers' franchise, LeBron James has a new book and a new movie out soon. But like other mega-stars of the sports world, King James doesn't bother with Twitter.
The NBA's reported new Twitter policy is fair (no tweeting during games), but some teams have leapt at the chance to install stricter guidelines.