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19 results for "commercial"

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  1. Were movies the Super Bowl ad winners?

    Darren Rovell

    The talk on the morning after the Super Bowl is as much about the commercials as about the game. That ad chatter tends to be based on what spots people enjoyed most. What is often forgotten is the effectiveness of ads. In other words, what ads wil...

    Blog | February 04, 2013
  2. Harden stars as brands seek authenticity

    Darren Rovell

    Years ago, all else being equal, advertisers preferred the guys with flash. The guys who could act -- you know, the Shaqs and the LeBrons. Give them a script for a commercial and watch them go. And while those guys still draw attention and get ...

    Blog | January 30, 2013
  3. Lincoln eyes Super Bowl to make comeback

    Darren Rovell

    Jim Farley readily admits he's not particularly fond of Super Bowl commercials. But as the executive at Ford charged with re-energizing its Lincoln brand, he will play in the most expensive advertising market this year. Farley says that for stalwa...

    Blog | December 03, 2012
  4. State Farm benefiting from 'Discount' ads

    Darren Rovell

    Few commercials break through the clutter of today's marketplace. State Farm's "Discount Double Check" is one of those exceptions. The insurance company's campaign, which stars Green Bay Packers quarterback Aaron Rodgers and his signature move ...

    Blog | October 16, 2012
  5. N.Y. Giants Tide commercial stands out

    Darren Rovell

    One of the best NFL ads of the season so far has to be the Tide commercial with New York Giants equipment manager Ed Wagner Jr. If you haven't seen it, check it out. In 2009, Procter & Gamble signed a corporate sponsorship agreement with th...

    Blog | September 18, 2012
  6. Pizza Hut uses Aaron Rodgers in new ads

    Darren Rovell

    Green Bay Packers quarterback Aaron Rodgers hasn't done a whole lot of commercials, but he has certainly gotten a lot of attention for his "Discount Double Check" State Farm Insurance ads. Today, Pizza Hut unveils Rodgers as its new spokesman, a ...

    Blog | September 04, 2012
  7. Foot Locker may have commercial of year

    Darren Rovell

    There are plenty of commercials that come across my desk, but the new ad from Foot Locker featuring James Harden and Russell Westbrook of the Oklahoma City Thunder edges into the lead for the best spot of the year. The premise of the spots the sho...

    Blog | August 16, 2012
  8. The Jumpman in us all

    Darren Rovell

    Darren Rovell maps out how the uber-effect of Michael Jordan comes full circle in the latest shoe campaign.

    Story | Conversation | March 02, 2006
  9. The Jumpman in us all

    Darren Rovell

    Darren Rovell maps out how the uber-effect of Michael Jordan comes full circle in the latest campaign for Air Jordan XXI.

    Story | Conversation | March 01, 2006
  10. Sources: Bubblicious to make Super pitch

    Darren Rovell

    Sources told ESPN.com that Cadbury Adams, maker of Bubblicious, has purchased one of the remaining commercial spots for Sunday's Super Bowl in which Cleveland Cavaliers star LeBron James will appear.

    Story | Conversation | February 02, 2005
  11. McNabb's mom at home in commercials

    Darren Rovell

    Campbell's Chunky ads have transformed Wilma McNabb into one mother of a marketing celebrity.

    Story | Conversation | February 02, 2005
  12. The ultimate game of endorsement

    Darren Rovell

    Gone are the days when advertising was relegated to the 30-second spot. Now movies are one long commercial.

    Story | Conversation | June 29, 2004
  13. Will lack of brand loyalty hurt KG's street cred?

    Darren Rovell

    After sporting Nikes and And 1s, Kevin Garnett is now wearing Adidas. But will he sell shoes?

    Story | Conversation | August 05, 2003
  14. Jordan's 10 greatest commercials ever

    Darren Rovell

    Michael Jordan has been a Madison Ave. favorite for quite some time. Here are his 10 best ads.

    Story | Conversation | February 17, 2003
  15. A twist of Tate

    Darren Rovell

    Slacker-attacker creates office inefficiency with Internet video of popular Reebok commercial.

    Story | Conversation | January 29, 2003
  16. Advertisers hope for commercial appeal

    Darren Rovell

    Advertisers are hoping their Super Bowl commercials are as memorable as the game's greatest moments.

    PackageStory | January 21, 2003