Report: Dale Jr. obtains rights to name from stepmom
Darren Rovell, ESPN.comDale Earnhardt Jr. and his stepmother, Teresa Earnhardt, have agreed to terms to legally transfer rights to his name back to him.
Story | Conversation | June 18, 2006Taking names with, and from, Dale Earnhardt Jr.
Darren Rovell, ESPN.comWhat's in a name? Darren Rovell discovers that in the case of Dale Earnhardt Jr., maybe not as much as you'd think.
Story | Conversation | June 12, 2006Is Danica in danger of being Anna-ized?
Darren Rovell, ESPN.comDarren Rovell writes the longer Danica Patrick goes without a victory, the more she will be compared to Anna Kournikova.
Story | Conversation | May 25, 2006Earnhardt merchandise still a hot property
Darren Rovell, ESPN.comFive years after Dale Earnhardt's death, merchandise bearing his likeness or No. 3 logo still sells well, Darren Rovell writes.
Story | Conversation | February 17, 2006Lots for sale: sponsorships, books ... cologne?
Darren Rovell, ESPN.comThere's plenty for sale if you want a NASCAR theme in your life, from cologne to romance novels to sponsoring a car, Darren Rovell writes.
Story | Conversation | February 17, 2006Bettors don't view NASCAR as viable option
Darren Rovell, ESPN.comNASCAR has made the big time. But in gambling circles, it doesn't rate. Darren Rovell examines why the sport lacks a real presence in Vegas.
Story | Conversation | December 02, 2005Big names don't appear key to NASCAR success
Darren Rovell, ESPN.comSure, Jeff Gordon and Dale Earnhardt Jr. are fighting to get into the Chase. But their presence isn't required for NASCAR to keep thriving.
Story | Conversation | August 29, 2005Busch goods for 21-and-over only
Darren Rovell, ESPN.comIf you're a kid and you want a T-shirt of Nextel Cup champ Kurt Busch, you're out of luck at Daytona.
Story | Conversation | February 16, 2005Licensing game means betting on a winner
Darren Rovell, ESPN.comFor every NASCAR champion T-shirt on hand after Kurt Busch's crowning at Homestead, four were destroyed.
Story | Conversation | November 19, 2004Peddling cycling an uphill battle
Darren Rovell, ESPN.comLance Armstrong makes millions in endorsements, but his effect on the cycling industry isn't as significant.
Story | Conversation | July 02, 2004The power of celebrity
Darren Rovell, Page 3Who are the 25 most powerful people in sports, and who will wield the most power in 2014?
Story | June 17, 2004Sponsor exposure not best for Kenseth
Darren Rovell, ESPN.comWhat's Matt Kenseth's expected Winston Cup championship season mean to his sponsors? Maybe less than you think.
Story | Conversation | November 07, 2003Selling players short
Darren Rovell, ESPN.comTennis needs to follow NASCAR's lead and let fans show their support while cheering for their favorites.
Story | September 01, 2003James signs six-year marketing deal with Coca-Cola
Darren Rovell, ESPN.comLeBron James pumped millions more into his portfolio Thursady by signing a six-year contract with Coca-Cola that will pay him more than $2 million per year.
Story | Conversation | August 21, 2003Transition to Nextel won't be overnight
Darren Rovell, ESPN.comNextel will be NASCAR's title sponsor in '04, but it could be longer before Nextel takes hold.
Story | Conversation | June 19, 2003EDITOR'S PICKS
Page | August 27, 2008
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