There might be a tight race for the NBA MVP award, but in the eyes of those buying the league's jerseys, Dwyane Wade is the clear winner.
Even though Kobe Bryant's rep has taken a hit, Nike is releasing his signature shoe.
An unexpected brush with the law could do Bryant's marketability more good than harm.
The Lakers may have lost a step on the court, but their merchandise remains popular.
Allen Iverson and other players with street cred have helped the NBA corner the urban market.
Kobe Bryant will not be Reebok's next athlete endorser.
Lakers superstar Kobe Bryant appears near to an endorsement deal with Reebok.
Current-day players like Lakers center Shaquille O'Neal are collecting vintage NBA jerseys.
Orlando's Tracy McGrady will be tied to adidas "both monetarily and spiritually forever."
David Carr, the expected No. 1 pick in the NFL draft, can make up to $50 per card with his signature.
Johnson isn't content being just another former star athlete sitting around getting fat. He's busy buying up Starbucks coffeehouses and Fatburgers restraurants.