The face value of a seat at a college football game is but a fraction of its real cost, thanks to mandatory donations tied to ticket sales.
The value of winning the Heisman Trophy extends far beyond the individual who actually picks up the hardware, writes Darren Rovell.
The Sooners are looking to cash in on yet another shot at the national championship.
College coaches face a tenuous tenure in today's win-or-else culture, but their financial futures often remain secure.
While computers decide the BCS rankings, the people running those computers are fans just like everyone else -- for the most part.