Since losing Michael Jordan, the Chicago Bulls have been sports' greatest marketing success story.
Teams hoping to strike it rich by landing the No. 1 pick will need more than just the right lottery numbers.
LeBron James, the projected No. 1 pick in the NBA Draft, has signed what is believed to be the largest trading card and memorabilia deal ever inked by a rookie in sports history.
The Lakers may have lost a step on the court, but their merchandise remains popular.
Allen Iverson and other players with street cred have helped the NBA corner the urban market.
Mavs owner willing to peddle other company's goods to pad his team's bottom line.
David Carr, the expected No. 1 pick in the NFL draft, can make up to $50 per card with his signature.
The Capitals will win a Stanley Cup. How do we know? It's on owner Ted Leonsis's list of "101 Things To Do."
Bidding for front-row seat for Michael Jordan's Wizards debut at Madison Square Garden tops out at $101,300.
Timing of Jordan's comeback could help league leverage higher TV rights fees.