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2 results for "darren rovell"

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  1. Behind Mercedes' Super Bowl ad strategy

    Darren Rovell

    Despite the high price of advertising time and the high product price point, car brands are finding it worthwhile to advertise in the Super Bowl. Last year, Honda and Acura spent some big money, not only buying the ads, but using Matthew Broderick...

    Blog | December 19, 2012
  2. The best action-based promotions in sports

    Darren Rovell

    With a little less than 4 seconds to go and a six-point lead Tuesday night, Chicago Bulls forward Joakim Noah pulled up for a deep 3-pointer. Afterward, Noah -- who has never made a 3-pointer in his NBA career -- reportedly received a talking-to from...

    Blog | November 08, 2012