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2 results for "darren rovell"

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  1. espnW -- Why Under Armour is banking on ballerina Misty Copeland

    Darren Rovell

    Groundbreaking African-American ballerina Misty Copeland is the compelling and unconventional new face of Under Armour's "I Will What I Want" campaign.

    Story | Conversation | July 31, 2014
  2. espnW -- Lolo Jones worked to create an image that sells

    Darren Rovell

    The fact that Lolo Jones came in fourth in Tuesday's 100-meter hurdles final could certainly affect her future marketability. But let's get this out of the way: Jones deserved every single dime of the marketing dollars she received before that race started.

    Story | Conversation | August 08, 2012