Teams hoping to strike it rich by landing the No. 1 pick will need more than just the right lottery numbers.
LeBron James' on-court performance is quieting the critics of his multimillion dollar shoe deal.
The very name of LeBron James already has helped business to cash in, and he hasn't even played a regular-season game yet.
His skills have diminished and off-the-court problems have surfaced, but Michael Jordan remains the gold standard.
Orlando's Tracy McGrady will be tied to adidas "both monetarily and spiritually forever."
David Carr, the expected No. 1 pick in the NFL draft, can make up to $50 per card with his signature.
Timing of Jordan's comeback could help league leverage higher TV rights fees.