The man who will succeed Russ Granik as NBA deputy commissioner is on a career track similar to that of the league's main man, David Stern.
ESPN.com has learned that the Miami Heat guard has signed a multi-year deal with Gatorade, joining the likes of the league's other NBA endorsers, Kevin Garnett, Vince Carter and Yao Ming.
Reebok learned a lesson from Nike's controversies over labor issues before it made Yao Ming's new shoe.
Teams hoping to strike it rich by landing the No. 1 pick will need more than just the right lottery numbers.
Less than two months after Kobe Bryant's endorsement deal with McDonald's expired, the fast-food giant is expected to announce it has signed Rockets center Yao Ming.
LeBron James has a shoe; Carmelo Anthony doesn't. But both are proving to be big merchandising stars.
LeBron James grew up emulating Michael Jordan, but the 18-year-old -- who already has signed two endorsement deals worth approximately $100 million -- won't "Be Like Mike" in the sports drink category.
Lakers superstar Kobe Bryant appears near to an endorsement deal with Reebok.
The 2002 U.S. Open course is cashing in on its popularity with out-of-state golfers.
Jason Richardson signed on with the shoe company right before All-Star Weekend, then cashed in big.
With loses mounting and Jordan injured, ticket sales slow for Wizards games.