Kobe Bryant, in an exclusive interview with ESPN, revealed that he has formed his own company called Kobe Inc., and is building a team around him to start new businesses and evaluate investing in others.
Since losing Michael Jordan, the Chicago Bulls have been sports' greatest marketing success story.
LeBron James has a shoe; Carmelo Anthony doesn't. But both are proving to be big merchandising stars.
Now that LeBron James has declared for the NBA draft, shoe company execs are rolling up their sleeves to sign the likely No. 1 pick to an endorsement deal.
The Lakers may have lost a step on the court, but their merchandise remains popular.
What would you be doing if you pretended to be Tiger Woods? One man is spending the rest of his life in jail.
David Carr, the expected No. 1 pick in the NFL draft, can make up to $50 per card with his signature.
With loses mounting and Jordan injured, ticket sales slow for Wizards games.