The Olympics means not only a shot at a gold medal but also the brass ring of endorsements.
LeBron James' on-court performance is quieting the critics of his multimillion dollar shoe deal.
His skills have diminished and off-the-court problems have surfaced, but Michael Jordan remains the gold standard.
David Carr, the expected No. 1 pick in the NFL draft, can make up to $50 per card with his signature.
Timing of Jordan's comeback could help league leverage higher TV rights fees.