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5 results for "darren rovell"

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  1. The Olympics' golden rule

    Darren Rovell

    The Olympics means not only a shot at a gold medal but also the brass ring of endorsements.

    Story | Conversation | May 04, 2004

  2. Nike scoring with LeBron shoe deal

    Darren Rovell

    LeBron James' on-court performance is quieting the critics of his multimillion dollar shoe deal.

    Story | Conversation | February 13, 2004

  3. MJ remains a sought-after endorsement prize

    Darren Rovell

    His skills have diminished and off-the-court problems have surfaced, but Michael Jordan remains the gold standard.

    Story | Conversation | December 31, 2002

  4. Practice makes the perfect signature

    Darren Rovell

    David Carr, the expected No. 1 pick in the NFL draft, can make up to $50 per card with his signature.

    Story | Conversation | April 17, 2002

  5. NBA could cash in if TV ratings soar with Jordan

    Darren Rovell

    Timing of Jordan's comeback could help league leverage higher TV rights fees.

    Story | Conversation | September 23, 2001
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