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11 results for "darren rovell"

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  1. Like Stern, Silver has experience at young age

    Darren Rovell

    The man who will succeed Russ Granik as NBA deputy commissioner is on a career track similar to that of the league's main man, David Stern.

    Story | Conversation | October 25, 2005
  2. Wade adds Gatorade to already high-profile portfolio

    Darren Rovell has learned that the Miami Heat guard has signed a multi-year deal with Gatorade, joining the likes of the league's other NBA endorsers, Kevin Garnett, Vince Carter and Yao Ming.

    Story | Conversation | October 03, 2005
  3. Avoiding the Red tape

    Darren Rovell

    Reebok learned a lesson from Nike's controversies over labor issues before it made Yao Ming's new shoe.

    Story | Conversation | October 19, 2004
  4. Hoping to catch lightning in a bottle

    Darren Rovell

    Teams hoping to strike it rich by landing the No. 1 pick will need more than just the right lottery numbers.

    Story | Conversation | May 26, 2004
  5. Another billion served on the horizon

    Darren Rovell

    Less than two months after Kobe Bryant's endorsement deal with McDonald's expired, the fast-food giant is expected to announce it has signed Rockets center Yao Ming.

    Story | Conversation | February 11, 2004
  6. Rookies battle on merchandise front

    Darren Rovell

    LeBron James has a shoe; Carmelo Anthony doesn't. But both are proving to be big merchandising stars.

    Story | Conversation | December 23, 2003
  7. Gatorade pulls out of LeBron sweepstakes

    Darren Rovell

    LeBron James grew up emulating Michael Jordan, but the 18-year-old -- who already has signed two endorsement deals worth approximately $100 million -- won't "Be Like Mike" in the sports drink category.

    Story | Conversation | August 11, 2003
  8. Kobe's locker full of Reeboks could tell story

    Darren Rovell

    Lakers superstar Kobe Bryant appears near to an endorsement deal with Reebok.

    Story | Conversation | February 09, 2003
  9. Out-of-staters buck up at Bethpage

    Darren Rovell

    The 2002 U.S. Open course is cashing in on its popularity with out-of-state golfers.

    Story | Conversation | July 18, 2002
  10. Last-minute deal pays off for Reebok

    Darren Rovell

    Jason Richardson signed on with the shoe company right before All-Star Weekend, then cashed in big.

    Story | Conversation | February 13, 2002
  11. The Jordan factor in reverse

    Darren Rovell

    With loses mounting and Jordan injured, ticket sales slow for Wizards games.

    Story | Conversation | December 04, 2001