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4 results for "darren rovell"

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  1. Rookies battle on merchandise front

    Darren Rovell

    LeBron James has a shoe; Carmelo Anthony doesn't. But both are proving to be big merchandising stars.

    Story | Conversation | December 23, 2003
  2. Gatorade pulls out of LeBron sweepstakes

    Darren Rovell

    LeBron James grew up emulating Michael Jordan, but the 18-year-old -- who already has signed two endorsement deals worth approximately $100 million -- won't "Be Like Mike" in the sports drink category.

    Story | Conversation | August 11, 2003
  3. Let the bidding begin

    Darren Rovell

    Now that LeBron James has declared for the NBA draft, shoe company execs are rolling up their sleeves to sign the likely No. 1 pick to an endorsement deal.

    Story | Conversation | April 25, 2003
  4. The Jordan factor in reverse

    Darren Rovell

    With loses mounting and Jordan injured, ticket sales slow for Wizards games.

    Story | Conversation | December 04, 2001