LeBron James has a shoe; Carmelo Anthony doesn't. But both are proving to be big merchandising stars.
LeBron James grew up emulating Michael Jordan, but the 18-year-old -- who already has signed two endorsement deals worth approximately $100 million -- won't "Be Like Mike" in the sports drink category.
Now that LeBron James has declared for the NBA draft, shoe company execs are rolling up their sleeves to sign the likely No. 1 pick to an endorsement deal.
With loses mounting and Jordan injured, ticket sales slow for Wizards games.