Now that LeBron James has declared for the NBA draft, shoe company execs are rolling up their sleeves to sign the likely No. 1 pick to an endorsement deal.
Yao Ming on Monday signed an endorsement deal with Sorrent, a developer of interactive games for wireless devices that will make a game called Yao Ming Basketball.
Yao Ming is in a rare position as his agent plots how to market him in America.
The 2002 U.S. Open course is cashing in on its popularity with out-of-state golfers.