LeBron James, the projected No. 1 pick in the NBA Draft, has signed what is believed to be the largest trading card and memorabilia deal ever inked by a rookie in sports history.
Mavs owner willing to peddle other company's goods to pad his team's bottom line.
David Carr, the expected No. 1 pick in the NFL draft, can make up to $50 per card with his signature.
Timing of Jordan's comeback could help league leverage higher TV rights fees.