With Kevin Durant on the verge of a move to Under Armour, sources told ESPN on Sunday that Nike has exercised its right to match any rival shoe company's offer to the Oklahoma City Thunder star.
Kevin Durant's representation Roc Nation Sports informed Nike on Wednesday that he has a deal on the table with Under Armour worth between $265 million and $285 million over 10 years, sources told ESPN.com.
Andrew Wiggins, the first overall pick of this year's NBA draft, has signed a shoe endorsement deal with adidas, sources have told ESPN.com.
His predecessor David Stern publicly butted heads with Dallas Mavericks owner Mark Cuban, but new NBA commissioner Adam Silver says that Cuban is good for the league.
NBA journeyman Jason Collins hasn't found a team since announcing last April he was gay. NBA commissioner Adam Silver says the reason has nothing to do with his sexual orientation.
Just days after Gilbert Arenas covered up the name and parts of the adidas logo on the shoes he wore during the All-Star Game, he is begging the company for more attention.
Teams hoping to strike it rich by landing the No. 1 pick will need more than just the right lottery numbers.
Michael Jordan is back at what he does best, courting basketball fans in a four-city tour of Asia.
High school standout made name for himself with his dunking prowess.
Michael Jordan is gone, but NBA teams have already found a new No. 23 to help them sell tickets: LeBron James.
Michael Jordan's return to the front office with another team might not pay immediate dividends.
The Clippers aren't going to the playoffs yet again, but Sterling is headed to the bank.
Donut company pays hoops fans to plaster its corporate logo on their foreheads during NCAA Tournament games.
The most fitting tribute to Michael Jordan could come tonight in Atlanta during pre-game warmups, when many of his fellow All-Stars will wear various versions of the 17 previous models of Air Jordans.
Retro jerseys were popular long before LeBron James made them newsworthy.
His skills have diminished and off-the-court problems have surfaced, but Michael Jordan remains the gold standard.