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5 results for "darren rovell"

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  1. Most popular NFL player among women? Andrew Luck

    Darren Rovell

    Colts QB Andrew Luck is the best-selling jersey in women's cut in the NFL, according to data compiled by Dick's Sporting Goods. Tom Brady, Drew Brees and Russell Wilson were close behind. And Johnny Manziel? Not so much.

    Story | Conversation | November 04, 2014
  2. Mo'ne Davis' appearance in commercial won't compromise NCAA eligi...

    Darren Rovell

    Appearing in a commercial that aired during Game 1 of the World Series will not compromise the amateur status of Little League pitcher Mo'ne Davis should she choose to play college sports.

    Story | Conversation | October 21, 2014
  3. 5 Trends For Women In The Sports Marketplace

    D'Arcy Maine

    At last, more and more companies are starting to understand that they need to market differently in order to reach the women making the purchasing decisions.

    Story | Conversation | October 10, 2014
  4. espnW -- Why Under Armour is banking on ballerina Misty Copeland

    Darren Rovell

    Groundbreaking African-American ballerina Misty Copeland is the compelling and unconventional new face of Under Armour's "I Will What I Want" campaign.

    Story | Conversation | July 31, 2014
  5. espnW -- Lolo Jones worked to create an image that sells

    Darren Rovell

    The fact that Lolo Jones came in fourth in Tuesday's 100-meter hurdles final could certainly affect her future marketability. But let's get this out of the way: Jones deserved every single dime of the marketing dollars she received before that race started.

    Story | Conversation | August 08, 2012