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4 results for "darren rovell"

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  1. Wade adds Gatorade to already high-profile portfolio

    Darren Rovell has learned that the Miami Heat guard has signed a multi-year deal with Gatorade, joining the likes of the league's other NBA endorsers, Kevin Garnett, Vince Carter and Yao Ming.

    Story | Conversation | October 03, 2005
  2. NFL drinks up Gatorade money

    Darren Rovell

    Sports drink-maker agrees to record marketing deal with NFL, worth $45 million annually.

    Story | Conversation | February 23, 2004
  3. Sports brands playing to a new crowd

    Darren Rovell

    Nike, Reebok and other apparel companies pitch their gear using musicians.

    Story | Conversation | October 02, 2002
  4. Riding tall in the saddle

    Darren Rovell

    Professional Bull Riders are rustling up a growing fan base as the sport gains in popularity.

    Story | Conversation | August 07, 2002