Since putting its new bacon-themed merchandise on sale, the Lehigh Valley IronPigs, have been as popular as ever.
Seattle Seahawks jerseys with "FAN" on the name plate and the number 12 are now the 10th best selling jersey this season, according to sales on NFLShop.com from April 1, 2013 through Feb. 28, 2014.
Johnny Football is now property of Nike.
Ticket brokers who didn't follow through with the tickets they sold in the hours after Derek Jeter's retirement are being held accountable by resale ticket marketplace StubHub.
Shoe and apparel maker Under Armour made a surprising announcement on Friday, saying it would extend its deal to provide the U.S. Speedskating federation with uniforms for the next two Olympic Games.
Companies now will have to be careful about how they congratulate the achievements of athletes with whom they don't have an endorsement deal.
Jay Z's sports agency, Roc Nation Sports, continues to grow with an "Empire State of Mind."
Michael Sam has signed autograph deals with five trading card companies, one of his agents, Cameron Weiss, told ESPN.com.
An eight-point win by the Eastern Conference in the NBA All-Star Game on Sunday could add up to an six-figure loss for a Texas businessman.
Despite cheap tickets, student no-shows at football games are a concern for colleges, who worry about losing the next generation of boosters.
NFL commissioner Roger Goodell made $44.2 million in 2012, according to tax returns the league has submitted.
Frustrated by their failure so far to win a medal in speedskating, a sport that produced four U.S. medals four years ago, the Americans have changed their suits.
Sweaters like the ones worn by the U.S. Olympic team at the opening ceremony are selling for thousands of dollars online.
Floated about as a possible revenue stream five years ago, the NBA appears to be no closer to putting ads on its jerseys.
Derek Jeter's retirement announcement turned out to be a boon for fans and brokers of the New York Yankees rival, the Boston Red Sox.
Since Missouri defensive end Michael Sam announced on Sunday that he was gay, his agent Joe Barkett has been inundated with phone calls, including those from Fortune 500 companies.