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Darren Rovell of CNBC has word that Nike will continue its LeBron James and Kobe Bryant puppet commercials through the Finals, even though the real James and his Cavaliers couldn't keep the appointment....

NBA commissioner David Stern rang the bell to open the stock market this morning (and then the Dow fell 80 points or so, but that's probably not his fault). CNBC's Darren Rovell caught up with him there, and asked him about various different aspects ...

Ooh, Big Baby, nice nails. (Via Lion in Oil)CNBC's Darren Rovell on why agents pay runners: " ... the reason it has been going on for so many years is that organizations like the NBA Players Association that claim to regulate agents don't do their jo...

The other day, CNBC's Darren Rovell interviewed agent David Falk. I quoted Falk from Rovell's interview on TrueHoop. It went like this: I wanted to meet a college player who I really enjoyed watching this year. So I asked a friend of mine, who is a ...

David Falk, agent to Michael Jordan, Elton Brand, Mike Bibby, Sam Cassell, Jeff Green, Dikembe Mutombo, Juwan Howard, and the like, as interviewed by Darren Rovell of CNBC: I wanted to meet a college player who I really enjoyed watching this year. S...

It's part of a special, limited promotion. Darren Rovell of CNBC reports: Here's how it works. You put down a $43 non-refundable deposit. If the Wolves get the first pick in the draft, you're all set. Pay no more. You pay $43 for the entire season. ...

I have been hearing these whispers for more than a week, and Darren Rovell of CNBC has apparently heard the exact same thing -- Derrick Rose is reportedly about to sign with Arn Tellem's Wasserman Media Group: Tellem, who is already representing the...

Knee surgery for Amare Stoudemire. They say he'll be back in a few weeks, but you can feel the panic, just a little, can't you?Darren Rovell of CNBC: "Tomorrow, columnists are going to write about how Dolan has to fire Isiah to avoid a marketing disa...

Did you catch the insinuation here that somebody -- the suggestion is the NBA -- hired a private investigator to investigate Tim Donaghy last year?CNBC's Darren Rovell has some numbers showing teams are beating the "over" in Donaghy-reffed games a lo...

Like the head honcho of WWE, perhaps. CNBC's Darren Rovell reports: Well, just days after announcing they were overhauling their marketing strategy, WWE somehow came up with another idea to get attention in their battle with the likes of mixed marti...

Darren Rovell reiterates the suspicion that when CAA bought Leon Rose's firm, they probably didn't get the big prize: the right to market LeBron James: If CAA thinks LeBron is coming along for the ride, I’d be very surprised. Buying Rose would...

His writing about Gatorade touched off TrueHoop's great sport drink debate of 2005. Now there's a big photo of him in the New York Times. It's an article about customer evangelist bloggers....

As SportsBiz describes, Darren Rovell of ESPN has written a new book about Gatorade. If you go into pretty much any NBA stadium, you will see huge Gatorade billboards all over the place. Sometimes it's POWERade instead. The big insulated drink dispe...

Even together, though, they still control a smaller percentage of the shoe market than Nike. Darren Rovell of ESPN.com says one of the Reebok assets that was most appealing to the German shoemaker was Yao Ming.Adidas will also benefit greatly from us...