Nike unveiled its Kobe Bryant logo on the fourth version of its Air Huarache 2K5 shoes, which debuted Tuesday.
The very name of LeBron James already has helped business to cash in, and he hasn't even played a regular-season game yet.
Now that LeBron James has declared for the NBA draft, shoe company execs are rolling up their sleeves to sign the likely No. 1 pick to an endorsement deal.
Yao Ming is hot. So are action sports. These and the other hottest trends in sports business for 2003.
What would you be doing if you pretended to be Tiger Woods? One man is spending the rest of his life in jail.
Lakers star Kobe Bryant and adidas part ways after six years.
David Carr, the expected No. 1 pick in the NFL draft, can make up to $50 per card with his signature.