A group of burrito franchisees gave away close to $500,000 in business as part of a promotion that rewarded fans of the University of Connecticut Huskies basketball teams.
Get ready to see sponsor logos on NBA jerseys, likely within five years, NBA commissioner Adam Silver said Wednesday.
Jay Z's sports agency, Roc Nation Sports, continues to grow with an "Empire State of Mind."
Floated about as a possible revenue stream five years ago, the NBA appears to be no closer to putting ads on its jerseys.
Michael Sam will have marketing opportunities, but with which companies?
Roc Nation Sports, the sports agency started by Jay Z, has signed New York Yankees pitcher CC Sabathia and will represent him on and off the field.
Hoping to lure students to its women's basketball opener, Kansas State wanted to offer a giveaway that the kids couldn't refuse.
Roc Nation Sports, the sports agency founded in April by Jay-Z, on Monday officially scored its most marketable name in Oklahoma City Thunder forward Kevin Durant.
Will Jay-Z actually represent clients of his newly created sports agency, Roc Nation Sports, in contract negotiations? It sure looks like he's ready to.
Jay-Z's upstart sports agency has received another big boost, as a source confirmed to ESPN on Friday night that Oklahoma City Thunder forward Kevin Durant will leave his current agent to join Roc Nation Sports.
The NBA and adidas have agreed to agree for the next 11 years about the league's official uniforms and apparel.
The coming-out announcements of hoops star Sheryl Swoopes and golfer Rosie Jones have a common denominator; both are endorsers of a lesbian travel service.
Will the NHL still have 30 teams after the lockout is settled? No one knows for sure.
Reebok learned a lesson from Nike's controversies over labor issues before it made Yao Ming's new shoe.
L.A. Sparks exec Heather La Bella appears in Playboy as its "Employee of the Month," which recently hit newsstands.
The Pistons were big winners in the NBA Finals. Now, they expect to cash in on their success.