2 Results for dave armstrong

Athletes who fell after much marketing hype

Darren Rovell, ESPN.com

With many American Olympians falling under the light of pre-Torino hype, Darren Rovell takes a look at some of the biggest marketing busts.

Story | Conversation | February 24, 2006

Jordan pioneers new marketing frontier

Darren Rovell, ESPN.com

Michael Jordan is back at what he does best, courting basketball fans in a four-city tour of Asia.

Story | Conversation | May 20, 2004