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10 results for "endorsement"

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  1. Giants' Posey adds to list of endorsements

    Kristi Dosh

    Buster Posey has added hydration/nutrition drink BODYARMOR SuperDrink to his growing stable of endorsement deals. The drink has previously announced deals with Mike Trout, Rob Gronkowski, Jason Pierre-Paul, LeSean McCoy and Ray Rice. Posey said hi...

    Blog | May 24, 2013
  2. Can Cam Newton cash in as pitchman?

    Kristi Dosh

    It's not too late for Cam Newton to become a big marketing star, but he'll need a little help from his friends -- or, in this case, his teammates. "The main thing for Cam Newton when it comes to his marketability is, first and foremost, winning,"...

    Blog | May 17, 2013
  3. Why are colleges at odds with adidas?

    Kristi Dosh

    Lost in the chatter about the new uniforms adidas created for some of its partner schools during March Madness: the fact that 17 schools terminated or suspended their contracts with the apparel giant. What did adidas do to raise the ire of so many...

    Blog | April 29, 2013
  4. Victoria Azarenka, Red Bull team up

    Kristi Dosh

    When world No. 1 tennis player Victoria Azarenka defends her title at the Australian Open this week, don't be surprised if you see her sipping a Red Bull. Monday, Azarenka's team at Lagardere Unlimited announced a multiyear endorsement deal with Red ...

    Blog | January 14, 2013
  5. Olympic athletes see limited sponsorships

    Kristi Dosh

    Corporate money invested in the 2012 London Olympics is estimated at more than $7.38 billion. How much of that will the athletes see? None. In fact, during these Olympic Games, athletes will be more restricted than ever. Their one major source for...

    Blog | July 31, 2012
  6. Endorsements aplenty for Danica Patrick

    Kristi Dosh

    Danica Patrick had a disappointing NASCAR Sprint Cup race debut at Daytona, finishing 38th. She hasn't won a Nationwide Series event in 33 tries, with only one top-5 finish. And she didn't exactly tear up the IndyCar Series, either, with one victory ...

    Blog | May 11, 2012
  7. Braun's win comes with endorsement cost

    Kristi Dosh

    He may have been acquitted by an arbitration panel, but plenty in the court of public opinion still believe NL MVP Ryan Braun is guilty of using performance-enhancing drugs. And that is of far greater concern to the marketing world - which affects hi...

    Blog | February 24, 2012
  8. It's Tiger, Phil, the greats and no one else

    Kristi Dosh

    When Tiger Woods and Phil Mickelson step up to the tee at the AT&T Pebble Beach National Pro-Am on Thursday, they do so as last year's highest-earning active U.S. athletes. Forget that they ranked 135th and 12th in PGA Tour money earned; their fo...

    Blog | February 09, 2012
  9. Eli Manning may win endorsement game

    Kristi Dosh

    As difficult as it is to predict a winner on the field in this year's Super Bowl, it's just as difficult to judge which star quarterback -- Tom Brady or Eli Manning -- will win off the field. New England's Brady has Hollywood looks, a supermodel wife...

    Blog | January 26, 2012
  10. Suh actions unlikely to hurt endorsements

    Kristi Dosh

    The Ndamukong Suh Stomp and his subsequent two-game suspension have been all over TV, been a talk-radio discussion centerpiece and dominated sports news reports since Thursday. It's not quite what Nike, Chrysler, Omaha Steaks, Subway and a few local...

    Blog | November 30, 2011