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This is the third in a three-part series based on an ESPN the Magazine feature. The full feature is available in the Mag's Money Issue. Lesson seven: The NFL's new rookie pay scale is a game changer NFL owners took a PR hit during last year's loc...

This is the first of a three-part series from ESPN the Magazine's "Pay Dirt." The full feature is available in the current issue of The Mag's Money Issue. It's tough to follow the money in sports, so The Mag commissioned the Wharton School at the ...