Social media and gadgets changed the fan experience this year, so Ryan Corazza's latest report from the Jock-o-sphere looks at what to expect in 2011.
In his look at the past year of social media and sports, Ryan Corazza details how players, teams and leagues are reaching out to more fans while trying to grab more revenue.
Developing a social media policy has been difficult for the NHL, which wants to encourage colorful personalities without offending people or interfering with the on-ice product.
Miami Heat star LeBron James shares the worst of fan comments on Twitter while New Orleans Saints quarterback Drew Brees invites the public's help to name his newborn.
Another company has created a way to integrate advertising into your favorite celebrities' and athletes' messages on Facebook and Twitter.
Why should fans go to a game and leave the comfort of their couches and wide-screen TVs? Some enterprising teams are bringing in high-tech gadgets to maximize fan involvement in live games.
The success of the FarmVille and Mafia Wars games on Facebook has spawned a growing batch of social media games with sports themes.
The Jock-o-sphere is busy with the Warriors planning "Tweedia Day" to expand their media day coverage and Reggie Bush and the Redskins offering prizes on social media.
To fill in the time during commercials and between plays, TweetQB is offering an app that funnels Twitter comments about particular games.
Just posting links to Facebook and Twitter isn't enough for many teams, so they enlist help from Fan Appz to engage their audiences.
Sometimes you get to know more than you'd expect from athletes you follow online, as shown by Lance Armstrong and Chad Ochocinco.
Just like running drills and going over plays, college and pro football players need to be reminded how they should conduct themselves on social media.
Kanye West recently joined Twitter with a strategy similar to LeBron James' sudden social media interest, and it's a pattern that marketing-savvy athletes might be wise to follow.
Ryan Corazza looks into a new service called Are You Watching This?! that aims to help you avoid missing any exciting finishes in your favorite sports.
The Jock-o-sphere has been spinning wildly lately with fans who despise LeBron James still pouring a lot of energy into him, World Cup Internet traffic records and an iPad app for Ochocinco.
Keeping tabs on collegiate athletes' social media activities can be a daunting task for schools, so UDilligence.com offers to do the work for them.