The Surge beat the Chicago Force 40-36, in the Women's Football Alliance championship at Heinz Field in front of more than 2,000 fans. The game wasn't decided until a Surge interception sealed it with 18 seconds left.
The superlatives that the NFL officials and Cowboys owner Jerry Jones showered upon their efforts for Super Bowl XLV were in stark contrast with the actual issues stadium workers and fans faced during the week in Dallas-Fort Worth.
It's not a surprise to us, but recent data indicates that women comprise 43 percent of the NFL's audience. And one-third of "avid" football fans are women. The league -- and advertisers -- are starting to notice.