Jon Gruden knows when and how to say the right things in order to get his players to perform at a championship level.
Derrick Brooks' teammates are as impressed with his community involvement as they are with his Pro Bowler play.
Though he had always been productive, it took two seasons before Simeon Rice felt comfortable in the Bucs' system.
Both the Bucs and Raiders had to experience a few lows before putting it all together to reach the Super Bowl.
Jon Gruden's early conversations with some of his new players help changed the Bucs' mindset.
It remains to be seen if the Bucs can beat the Raiders on Sunday, but they would dominate them in a gapfest.
Perhaps trying to delay the inevitable media circus, Jon Gruden decided to come to San Diego a day later than his team.
A little thing called the Super Bowl prevented John Lynch from attending his own charity golf event.
Brian Kelly is the latest Buc defender to get into the act of capitalizing on opponents' generosity.