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ESPN RISEESPN RISE | Profile | HS Fab 50 Rankings | ESPN 360ESPN RISE is the place for high school teens to get the latest news about the sports they play. Get to know other high school athletes in ESPN RISE's online community. Track the news about your home state and publish the news about your high school on your own online profile. |
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Wie playing it down the middle
Darren Rovell, ESPN.comA look inside her bag says Michelle Wie is keeping her endorsement options open at the U.S. Women's Open.
Story | Conversation | July 01, 2004The ultimate game of endorsement
Darren Rovell, ESPN.comGone are the days when advertising was relegated to the 30-second spot. Now movies are one long commercial.
Story | Conversation | June 29, 2004Jordan pioneers new marketing frontier
Darren Rovell, ESPN.comMichael Jordan is back at what he does best, courting basketball fans in a four-city tour of Asia.
Story | Conversation | May 20, 2004On a mission from God
Darren Rovell, ESPN.comWith his God-given game, Dwight Howard is making NBA scouts believers. But will fans buy his message?
Story | Conversation | March 26, 2004St. Joe's outgrows its outfitter
Darren Rovell, ESPN.comWhat are you wearing? In the case of Saint Joseph's, it's not what other No. 1 seeds are sporting.
Story | Conversation | March 20, 2004Party reviewer: Someone's gotta do it
Darren Rovell, Page 3 staffDon't hate Darren Rovell just because he gets to attend all the Super Bowl parties. He's doing it for you.
Story | January 30, 2004The path to greatness
Darren Rovell, ESPN.comIf history is any indicator, then anything and everything is possible.
Story | Conversation | October 26, 2003Shoe company wants deal maker's influence
Darren Rovell, ESPN.comReebok lost out on signing LeBron James, but sources say the company is very close to a deal with Sonny Vaccaro that could establish its pipeline to future prep stars.
Story | Conversation | September 22, 2003Gatorade pulls out of LeBron sweepstakes
Darren Rovell, ESPN.comLeBron James grew up emulating Michael Jordan, but the 18-year-old -- who already has signed two endorsement deals worth approximately $100 million -- won't "Be Like Mike" in the sports drink category.
Story | Conversation | August 11, 2003Unauthorized LeBron James jerseys a hot item on eBay
Darren Rovell, ESPN.comSince his suspension by the OHSAA, unauthorized LeBron James high school jerseys have become a hot item on eBay.
Story | Conversation | February 03, 2003Unauthorized LeBron James jerseys a hot item on eBay
Darren Rovell, ESPN.comSince his suspension by the OHSAA on Friday, unauthorized LeBron James high school jerseys have become a hot item on eBay.
Story | Conversation | February 03, 2003Shoe deal may speed up, but nothing much changes
Darren Rovell, ESPN.comWhat does LeBron James' high school ineligibility mean from a business perspective? Not too much, writes ESPN.com's Darren Rovell.
Story | Conversation | January 31, 2003Forecasting the sports business future
Darren Rovell, ESPN.comYao Ming is hot. So are action sports. These and the other hottest trends in sports business for 2003.
Story | Conversation | December 30, 2002LeBron might not be cash cow for network
Darren Rovell, ESPN.comLeBron James has hardly been a must-see on cable TV for Akron's pay-per-view audience.
Story | Conversation | December 12, 2002Johnson still has that Magic touch in business arena
Darren Rovell, ESPN.comJohnson isn't content being just another former star athlete sitting around getting fat. He's busy buying up Starbucks coffeehouses and Fatburgers restraurants.
Story | Conversation | November 05, 2001
