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2 results for "ibm"

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  1. ESPN The Magazine: Using analytics to guide NFL coaches

    Peter Keating

    Dear NFL coaches. Need an edge? ESPN The Magazine's Peter Keating demonstrates how knowing the numbers leads to improved play calling.

    Story | Conversation | August 25, 2010
  2. Former NFL exec Lisa Baird is USOC's new marketing head

    The U.S. Olympic Committee hired Lisa Baird as its chief marketing officer Monday, putting its plan in the hands of a former executive at the NFL, IBM and other multimillion-dollar companies.

    Story | Conversation | January 12, 2009