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Twitter popularity doesn't mean success

Technology serves up winning tennis at the Australian Open.

How does Serena Williams win so many matches? Our IBM Insight data can shed some light.

Not a tennis expert? That's OK. With the technology being utilized at Wimbledon, anyone can feel like a tennis expert -- even someone who still calls Anna Kournikova his favorite tennis player. Wimbledon has partnered with IBM to bring predictive and...

Billionaire investor Warren Buffett, a member of Augusta National Golf Club, said he would have women members if he were running the club.

A tale of obsession, punch cards, and a '60s computer the size of a hatchback.

New IBM chief Virginia Rometty was at the Masters after all.

A White House spokesman said Thursday that President Barack Obama believes women should be admitted as members to the all-male Augusta National, home of the Masters golf tournament.

Whether it's today, tomorrow or soon (and it should be done before the first tee shot is struck on Thursday morning), Virginia Rometty will become Augusta National Golf Club's first female member.

The chairman of Augusta National repeatedly refused to discuss the issue of someday allowing a woman to become a member at the home of the Masters.

Martha Burk, who spearheaded a failed campaign 10 years ago for Augusta National to admit a female member, said the golf club should "step up and do the right thing" and open its doors to IBM CEO Virginia Rometty.

If the Augusta National Golf Club keeps with tradition, Ginni Rometty she will be its first female member, according to a report Wednesday by Bloomberg News.

In a piece now posted on ESPNBoston.com, Mike Reiss writes on a part of quarterback Tom Brady's game that is often overlooked -- his brain. There will always be some nerves in a high-pressure Super Bowl environment, but, for the New England Patriots...

Tom Brady's encyclopedic football memory gives the Patriots an advantage.

A big sporting event often dominates discussion on Twitter. A new study by IBM and the University of Southern California Annenberg Innovation Lab is using the World Series to distill exactly what users are saying. The USC Annenberg Social Sentiment...

After claiming the lead March 20 in the Toyota Tundra Bassmaster Angler of the Year race, Jones took a scouting trip.