Thanks to the new Gen-6 race car, brand identity in NASCAR is back. The big question: Will the new car drive the sport's brand-loyal consumers back to the showroom?
NASCAR is a copycat business. Always has been, writes Marty Smith. If it works for Jack Roush, it's gotta work for Ray Evernham. And Michael Waltrip. And Teresa Earnhardt. Or does it?
Doug Yates joined Jack Roush in telling Travis Kvapil his future was in the No. 88 Yates Ford.
The Roush Racing-Red Sox partnership could take a while to happen. It's one of the most elaborate transactions Roush Racing president Geoff Smith has ever seen.