Taking names with, and from, Dale Earnhardt Jr.
Darren Rovell, ESPN.comWhat's in a name? Darren Rovell discovers that in the case of Dale Earnhardt Jr., maybe not as much as you'd think.
Story | Conversation | June 12, 2006Is Danica in danger of being Anna-ized?
Darren Rovell, ESPN.comDarren Rovell writes the longer Danica Patrick goes without a victory, the more she will be compared to Anna Kournikova.
Story | Conversation | May 25, 2006Earnhardt merchandise still a hot property
Darren Rovell, ESPN.comFive years after Dale Earnhardt's death, merchandise bearing his likeness or No. 3 logo still sells well, Darren Rovell writes.
Story | Conversation | February 17, 2006Lots for sale: sponsorships, books ... cologne?
Darren Rovell, ESPN.comThere's plenty for sale if you want a NASCAR theme in your life, from cologne to romance novels to sponsoring a car, Darren Rovell writes.
Story | Conversation | February 17, 2006Bettors don't view NASCAR as viable option
Darren Rovell, ESPN.comNASCAR has made the big time. But in gambling circles, it doesn't rate. Darren Rovell examines why the sport lacks a real presence in Vegas.
Story | Conversation | December 02, 2005Big names don't appear key to NASCAR success
Darren Rovell, ESPN.comSure, Jeff Gordon and Dale Earnhardt Jr. are fighting to get into the Chase. But their presence isn't required for NASCAR to keep thriving.
Story | Conversation | August 29, 2005Licensing game means betting on a winner
Darren Rovell, ESPN.comFor every NASCAR champion T-shirt on hand after Kurt Busch's crowning at Homestead, four were destroyed.
Story | Conversation | November 19, 2004The tennis racket
Darren Rovell, ESPN.comThe rackets Lleyton Hewitt and others are using at the Open aren't necessarily the ones they are paid to endorse.
Story | Conversation | September 01, 2004Sponsor exposure not best for Kenseth
Darren Rovell, ESPN.comWhat's Matt Kenseth's expected Winston Cup championship season mean to his sponsors? Maybe less than you think.
Story | Conversation | November 07, 2003Selling players short
Darren Rovell, ESPN.comTennis needs to follow NASCAR's lead and let fans show their support while cheering for their favorites.
Story | September 01, 2003James signs six-year marketing deal with Coca-Cola
Darren Rovell, ESPN.comLeBron James pumped millions more into his portfolio Thursady by signing a six-year contract with Coca-Cola that will pay him more than $2 million per year.
Story | Conversation | August 21, 2003Sponsors get equivalent ad time
Darren Rovell, ESPN.comJeff Gordon's appearance on Saturday Night Live garnered significant air time for some of his sponsors.
Story | Conversation | January 13, 2003Sports brands playing to a new crowd
Darren Rovell, ESPN.comNike, Reebok and other apparel companies pitch their gear using musicians.
Story | Conversation | October 02, 2002Steinberg, Dunn fight has just begun
Darren Rovell, ESPN.comAgent Leigh Steinberg sues ex-associate, baseball fans doubt Selig and a mascot convention hits the Big Apple.
Story | Conversation | March 21, 2002Telling similarities between TRAC, XFL?
Darren Rovell, ESPN.comESPN.com's Darren Rovell wonders if TRAC can learn from the XFL's demise.
Story | Conversation | May 16, 2001EXPLORE RELATED TOPICS
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