With all those female viewers and their buying power in mind, commercials for this year's Super Bowl are taking a turn away from titillation and toward love and family.
Aly Raisman is no stranger to competition, but succeeding on "Dancing with the Stars" isn't the same as bringing home Olympic gold.
An African-American female journalist and hip-hop fan covering her first NASCAR race was pleasantly surprised by the racial diversity and number of female fans at the Daytona 500.
With it beach flag football game and Justin Timberlake, DirecTV threw two of the best parties of the weekend on Saturday.
Super Bowl weekend wouldn't be complete without some partying, and New Orleans knows how to do it up right. Here's a look at the places and faces making up the Super Bowl scene.
With Big Boi and Little Wayne performing, the EA Madden Bowl got the string of Super Bowl parties off to a scorching start.
With Cee Lo Green and Goodie Mobb performing, the ESPN NEXT party was one of several Super Bowl parties that highlighted Friday night in New Orleans.
This year ad agencies will use Super Bowl commercials to reach women, who are watching the game and using social media in ever-greater numbers.
Killing time before the big game, or just in town to take in the atmosphere? Here are 10 must-see, must-eat, must-hear, must-stop attractions to get the most out of your stay in New Orleans.
From Tina Fey and Amy Poehler's opening monologue to Jodie Foster's big speech and Lena Dunham's big win, women were the story of the night in Hollywood.