Besides his main job as the Cavaliers' franchise, LeBron James has a new book and a new movie out soon. But like other mega-stars of the sports world, King James doesn't bother with Twitter.
In his look at the past year of social media and sports, Ryan Corazza details how players, teams and leagues are reaching out to more fans while trying to grab more revenue.
Miami Heat star LeBron James shares the worst of fan comments on Twitter while New Orleans Saints quarterback Drew Brees invites the public's help to name his newborn.
Just posting links to Facebook and Twitter isn't enough for many teams, so they enlist help from Fan Appz to engage their audiences.
Sometimes you get to know more than you'd expect from athletes you follow online, as shown by Lance Armstrong and Chad Ochocinco.
Kanye West recently joined Twitter with a strategy similar to LeBron James' sudden social media interest, and it's a pattern that marketing-savvy athletes might be wise to follow.
The Jock-o-sphere has been spinning wildly lately with fans who despise LeBron James still pouring a lot of energy into him, World Cup Internet traffic records and an iPad app for Ochocinco.