ESPN Search

Kristi Dosh writes that payrolls have a major impact on who makes the NBA playoffs -- moreso than in other leagues.

Dodgers, Yankees among highest-paying teams in the world, but MLB salary gap is wide

As the Yanks rein in their payroll and the Astros slash theirs, one EPL contender has stepped up as the world's best-paying team: Man City.

In a survey of the highest-paid athletes by country conducted by ESPN The Magazine, the WTA is the place for female athletes to earn the highest salary. The LPGA, meanwhile, is looking to tennis to up the ante in nontraditional markets.

Examining NFL's tax-exempt status, as challenged by U.S. Senator Tom Coburn

Will NHL's additional outdoor games dilute power of Winter Classic?

Buster Posey has added hydration/nutrition drink BODYARMOR SuperDrink to his growing stable of endorsement deals. The drink has previously announced deals with Mike Trout, Rob Gronkowski, Jason Pierre-Paul, LeSean McCoy and Ray Rice. Posey said hi...

Sponsorships are worth nothing to companies if they can't activate in ways that engage fans. Thursday, the NBA's official quick service restaurant, Taco Bell, is launching the NBA Big Box. There are six boxes in total, three from the Eastern Conferen...

It's not too late for Cam Newton to become a big marketing star, but he'll need a little help from his friends -- or, in this case, his teammates. "The main thing for Cam Newton when it comes to his marketability is, first and foremost, winning,"...

Although you might know where Tiger Woods or Rory McIlroy are on the leaderboard at The Players Championship, you probably don't know about everything going on behind the scenes at TPC Sawgrass. For example, on Monday, while the golfers were out play...

The SEC Network will become the fourth conference network to launch when it goes on air in August 2014. With it will come the fourth model for creating a conference network on cable television. The first conference network to launch on cable telev...

The odds of owning a horse who races in the Kentucky Derby are pretty slim. All Derby horses are 3-year-olds, meaning each horse has just one chance in its lifetime to race the Kentucky Derby. According to the Churchill Downs communications departmen...

Tim Tebow finds himself in a very different place today than this time last year. He is no longer playing in New York, and he occupies a very different place in the marketing landscape. Just 12 short months ago, Tebow was coming off a season with...

Lost in the chatter about the new uniforms adidas created for some of its partner schools during March Madness: the fact that 17 schools terminated or suspended their contracts with the apparel giant. What did adidas do to raise the ire of so many...

For months now, players such as D.J. Hayden and Lane Johnson have been training for this. They perfected their 40-yard dash time for the NFL combine, met with sports psychologists and learned how to cook themselves nutritious meals. In gyms and train...

Social media nights are nothing new for MLB teams. Most teams have at least one on their promotional calendar this year. Although each team does things a bit differently, they generally include discounted tickets for the team's social media followers...